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Four Questions on Resource Allocation

June 11, 2010
      Rushing off to meetings but four quick questions

    1. How much resource should a country devote to PD?
    2. How do countries decide how to allocate resources to PD?
    3. How should this resource be divided up between different countries/issues/activities?
    4. How do countries allocate PD resources to different activities?

It seems to be me that Public Diplomacy studies should have a way to answer these questions.

Questions 1 and 3 really require us to develop some ideas  about measures and methodologies.  If anyone can point me towards some efforts to do this I’d be really interested.

Questions 2 and 3 need comparative research.  My guess at the answer to these is a standard institutionalist answer that you get what you got last year plus or minus x%.  The question is then why did these patterns of resource allocation appear?  This points us towards ideas of punctuated equilibrium and path dependency.  One of the criticisms that has been made of British PD over the past 10-15 years (for instance in the studies that Mark Leonard did for the Foreign Policy Centre) is that resources have not been allocated on the basis of strategic priorities but because we’ve always done that.

See also this post More Questions on Resource Allocation

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