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Africa As a Brand

September 20, 2010

It’s intro week at the University so not too much time to blog this week.

However..  the Nation Branding  Blog has a piece on a conference that aimed to develop a brand for Ghana and another on branding Africa.

Simon Anholt said

“Brand Africa, with its simple message of ongoing catastrophe, is promoted by aid agencies, international organisations, donor governments and aid celebrities like Bob Geldof and Bono … not as 53 countries in various stages of development and struggle for independent existence and identity, but as a uniform, hopeless basket-case”.

It’s an interesting point that African countries are in a sense in a brand contest with the aid industry.

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