State Department Still Doesn’t Have Public Diplomacy StrategyJuly 2, 2014
About 12 months ago the I blogged about the State Department’s Office of Inspector General’s critical report on the Bureau of International Information Programmes. This aspect of the report that attracted most attention was that State’s digital diplomacy operation was essentially buying followers. Now the OIG has conducted a second inspection to measure compliance with the 80 recommdendations from the report. Of the original 80, 15 were closed before the re-inspection, 43 have been closed as a result of the inspection but 7 have been reissued and 15 have been revised and reissued.
While the report acknowledges improvements in IIP several of the recommendations that remain open affect more of State that just this bureau.
Among the more significant issues:
- State lacks a proper department wide public diplomacy strategy
- the head of IIP should have Assistant Secretary Status
- IIP and Public Affairs need to develop a department wide social media strategy
- IIP and Public Affairs need a clearer division of labour that includes roles and audiences.
As you would expect it’s easier to fix how you buy airline tickets than it is to sort complex strategic questions.