The thing that is most impressive about soft power is the ability of the concept to penetrate into the deepeast reaches of foreign policy. The major reason for this is the ambiguity of the concept that allows it to be used with a variety of different meanings. Here is a US cable discussing opportunities for India to deploy soft power resources in Afghanistan. What are the main resources available to deploy? Cheap professional expertise (more engineers for a given budget), power lines, food aid, training and education.
This is also interesting in that it is an example of one country (the US) seeking to benefit from the deployment of another country’s resources in a third country.
Public Diplomacy, Networks and Influence 