I’ve seen this somewhere….

In 1937 Kingsley Martin visited the Paris Exhibition and described the British Pavilion

When you went in, the first thing you saw was a cardboard [Neville] Chamberlain fishing in rubber waders and, beyond, an elegant pattern of golf balls, a frieze of tennis rackets, polo sets, riding equipment, natty dinner jackets and, by a pleasant transition, agreeable pottery and textiles, books finely printed and photographs of the English countryside.

I read this and instantly had a mental picture of a Ralph Lauren store….

Quote from Philip M. Taylor, The Projection of Britain: British Overseas Publicity and Propaganda 1919-1939 (Cambridge: Cambridge University Press, 1981), p. 122