Switzerland Trying to Change its Image…

Seems like nobody is really happy with their image – we think that that people think that we’re just a heritage theme park, the Canadians don’t like to be thought of as living in the Arctic..and   The Swiss aren’t happy that we only go there for the mountains.  Now they want to convince us to go for city breaks as well.  A shorter version of this clip is running on UK TV at the moment.