This blog would like to apologize for the lack of content. Apart from the disruption caused by moving we still don’t have an internet connection (or TV or telephone) at home.
Anyway David Cameron appears to be embarking on a one man effort to rebrand Britain. I haven’t seen any preparation for this so I expect that the impact will be negligible. One of the basic ideas in nation-branding is that you have to get the domestic side of the operation on side and I can guarantee that he’s going to get nothing but sarcasm from the UK on this. There’s a (doubtless inaccurate) story from The Telegraph here plus a conversation with Mark Leonard of Cool Britannia associations and advertising man Dave Trott here. Keep in mind that Leonard is a Labour supporter. The interesting nugget in The Telegraph piece is that the idea for the campaign is believed to have come from Cameron’s Director of Strategy Steve Hilton who has a reputation for not quality controlling his ideas.
Public Diplomacy, Networks and Influence 